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Turkey Set to Attract 70 Million Tourists

18th December 2018

Turkey Set to Attract 70 Million Tourists

Tourism Minister Mehmet Ersoy has stated the plan is to double the amount of foreign tourists to Turkey by 2023.  He has vowed to move the country into the upper league in the sector by introducing more archaeological sites and promote the country with its other natural beauties and cuisine.

“Our target for the year of 2023 is to host 70 million tourists and to earn $70 billion. This is our target, and we are working systemically to reach it,” Ersoy said.

40 Million tourists visited Turkey this year, ranking Turkey sixth and 14th on the list of countries making the most money from tourism.

Ersoy stated “We will rank sixth or seventh place in the number of tourists this year, but we are 14th in the list of countries making the most money from tourism. We should increase our revenues from tourism by attracting qualified tourists,”

The aim is to attract ‘qualified tourists’ or ‘high end’ tourists with a larger spending capacity.

Turkey has a strong infrastructure and plenty of natural assets. 

“First we need self-confidence. And we have this. We have a strong infrastructure and natural and cultural assets. But we should be able to promote and market them in the most efficient way. We will transform our tourism industry from supply-based tourism into demand-based tourism,” Ersoy quoted.

There are already plans for the modernisation of marketing Turkey worldwide.  A new theme, slogan and logo are all underway.  Ersoy explained, saying, “If we want to change the face of our tourism, we should be able to say new things and show new things.”  The budget is set at $150 million.

The government will allocate $30 million while the rest of the money will be collected from all sorts of stakeholders of the tourism industry, he added.

Ersoy said. “I have learnt that seven countries out of 10 making most money from tourism have similar promotion agencies. This will help promoting and marketing our tourism worldwide,” he stated.  Turkey is building one of the largest airports in the world and has a very successful growing global airline company, the minister said, adding that the government could not afford to fail in delivering the ambitious objectives in tourism, the minister said.

“I have the cases of Singapore and Dubai. Take Dubai for example. They have two things: The worldwide-known global airline company Emirates, then, they have a promotion agency. What does Dubai have to offer to the tourists? They only have a desert and seaside. Seeing a desert would be interesting for tourists, but what else do they have?” the minister stated.

The future of tourism looks bright in Turkey.

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